studying marketing?
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hi all,
i'm currently in a marketing course now and the exams are coming in a few months time.
just curious, though.
for those of u who've studied marketing before and got your cert, how do you memorize the stuff? do u read the textbook and memorize everything, like the 4Ps of marketing, the indiviual strategies of pricing, everything about the SWOT analysis and the sentences of theories etc.?
because i saw a sample exam paper yesterday and the questions seem to require you to write down facts on the textbooks.
is it like history, where you've to understand what happens and then memorize everything?
because the textbook is quite monstrously thick, so surely it cannot be pure memorizing? thanks. -
In marketing, there is this module call Bu||sh|t 101.
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me read chapter summary after every chapters.
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Juz write bullsh*t stuff lah!!
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in Soviet singapore, marketing studies you.
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Got chance to study also so lazy.
Wtf. -
no lah, be serious leh! because i really 1st time in this kind of course mah.
but if read chapter summary enough to answer the exam questions meh?
thanks. -
Dun ask me and other forumates, ask urself!!!
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i didn memorise leh... i just made sure i understood what i was reading.
cos i got lousy memory -
my internal very poor.. ddnt come to class much..but in the end still can get distinction..wat u think leh?
remember 4P like abcs... then learn 7P in case for services marketing.
Btw, wat book u use? Kotler one? Mktg 6ed one? -
(alex)
my internal very poor.. ddnt come to class much..but in the end still can get distinction..wat u think leh?
so easy meh? i see the book like really cannot remember. over 100 pages of full text and......how to memorize by heart?Btw, wat book u use? Kotler one? Mktg 6ed one?
no lah, i from MDIS mah, so i use their bounded book. it's something more like a set of binded lecture notes, whereby there's 5 pages of text and 10 pages of powerpoint primted slides for each chapter.
u all study marketing is buy outside textbook and memorize? -
I memorize AND understand. If you can link all the topics together then you got itOriginally posted by Nikar:hi all,
i'm currently in a marketing course now and the exams are coming in a few months time.
just curious, though.
for those of u who've studied marketing before and got your cert, how do you memorize the stuff? do u read the textbook and memorize everything, like the 4Ps of marketing, the indiviual strategies of pricing, everything about the SWOT analysis and the sentences of theories etc.?
because i saw a sample exam paper yesterday and the questions seem to require you to write down facts on the textbooks.
is it like history, where you've to understand what happens and then memorize everything?
because the textbook is quite monstrously thick, so surely it cannot be pure memorizing? thanks. -
Read... understand... smokeout...
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Marketing is relatively easy to score. Just remember all the major pointers lor.Originally posted by Nikar:hi all,
i'm currently in a marketing course now and the exams are coming in a few months time.
just curious, though.
for those of u who've studied marketing before and got your cert, how do you memorize the stuff? do u read the textbook and memorize everything, like the 4Ps of marketing, the indiviual strategies of pricing, everything about the SWOT analysis and the sentences of theories etc.?
because i saw a sample exam paper yesterday and the questions seem to require you to write down facts on the textbooks.
is it like history, where you've to understand what happens and then memorize everything?
because the textbook is quite monstrously thick, so surely it cannot be pure memorizing? thanks.
And give examples. They are more concern if u know how to apply.
My exams are on next thurs..haven't read yet.
The way I intend to study mine is:
- Know what marketing concepts are available (application)
Such as:
(a) Pdt concept
(b) Production Concept
(c) Sales Oriented Concept
(d) Customer Oriented concept
(e) Societal Marketing concept (I think)
- How u apply marketing to a marketing plan? (Cos marketing plan u must know marketing) Such as:
(a) Internal Environment
(b) External Environment (Macro environment)
(c) Core Capabilities
(d) Market Trends/Market Research (such as primary research/secondary research)
(e) SWOT analysis
(f) Segmentation
(g) Marketing Strategy
(h) Marketing tactics/mix (4 Ps or services 7Ps)
- Then read up on the rest such as relationship marketing
- Buyers and Sellers behaviours?
- Understand how to apply the marketing mix
(i.e. (i) Pricing strategy will depend how u wanna price ur items. As luxury item/Affordable/Cheap to enter the market place. (ii) Product strategy - is it a niche product/differeniated product. Or you just wish to product more for economies of scales sake. (iii) Promotion strategy - thru media/advertising/newspapers/direct marketing, etc (iv) Place strategy - where u wish to place ur product or sell your product. Convinence? etc?)
This helpful enough? I haven't studied much for my paper yet...so this is the only thing think of "off-hand" -
(iceBaby)
Marketing is relatively easy to score. Just remember all the major pointers lor. And give examples. They are more concern if u know how to apply.
Thanks Ice! ha ha......u're so far ahead of me; i just started chapter 1 today.
My exams are on next thurs..haven't read yet.
The way I intend to study mine is:
- Know what marketing concepts are available (application)
Such as:
(e) Societal Marketing concept (I think)
This helpful enough? I haven't studied much for my paper yet...so this is the only thing think of "off-hand"
anyway, yes. marketing is rather easy to understand, but i got one question u may have the answer to.
in future, if we wanna become marketing executives/marketeers, wouldn't it be very hard to apply the knowledge into the real world?
because marketing is very theoretical and the real world(real companies) are very practical.
imagine : u join a company as a marketing assistant/executive(just fresh out of school) and the company is working on a project to bring out the new product and increase the company's profits by 35%. like that how?
u got any views and advice on this?
thanks,
nikar. -
marketing is all about you own intuition... hhaa.. marketing is all Bull shit ! its true.. saying impossible into possible.. i usually write a whole crap of marketing for jus one question.. You will eventually incorporate all the theory u have learnt.. product life cycles, all sort of promotions to sell ur products.. (Some of the questions require u think hw to market the product itself).. i like marketing becos it gif me the ability to present.. i like more on presentation instead.. doing stun in front of the class build confidence in me and my personal well-being...
Tis traits u will eventually pick up on ur way in ur 3 yrs of POLY... by the way.. which poly are you from? -
NIkar
Thanks Ice! ha ha......u're so far ahead of me; i just started chapter 1 today.
Depends on ur target audience is who lor.. Different audience different strategy.. if the audience is btw 18- 25, they see certain advertisement on certain time of day.. devised a plan delegate to tat type of ppl.. 35% profits? marketing has a fading effect on its customers.. soo if u don't remind them to buy, they will tend to forget u.. u hav to develop a plan, when they hav a need to use.. they straight away know where to get it from..! and Tats the Trick! The company itself plays another part into the project, the funds make available.. IS the company able to undertake to go for long-term advertisement..? [/quote]
anyway, yes. marketing is rather easy to understand, but i got one question u may have the answer to.
in future, if we wanna become marketing executives/marketeers, wouldn't it be very hard to apply the knowledge into the real world?
because marketing is very theoretical and the real world(real companies) are very practical.
imagine : u join a company as a marketing assistant/executive(just fresh out of school) and the company is working on a project to bring out the new product and increase the company's profits by 35%. like that how?
u got any views and advice on this?
thanks,
nikar. -
(Rod-1984)
marketing is all about you own intuition... hhaa.. marketing is all Bull #%^! ! its true.. saying impossible into possible.. i usually write a whole crap of marketing for jus one question.. You will eventually incorporate all the theory u have learnt.. product life cycles, all sort of promotions to sell ur products.. (Some of the questions require u think hw to market the product itself)
but is it when u join a company, the lao-jiaos there will teach you?
because i was thinking, even if we can recite the entire kotler's marketing textbook from page 1 to page 789 also no use if we dunno how to apply anything to the real world.
i got experience this sort of scary thing before mah. at school was the no.1 programmer, but the first time i see code in real software in real companies, got a lot of things never even saw before.:rol::i like marketing becos it gif me the ability to present.. i like more on presentation instead.. doing stun in front of the class build confidence in me and my personal well-being
yeah lah, i like that also. can be hero and impress girls somemore.
nice way to express ourselves. but for me like this now, cannot CMI lah.
wait until a year or two later.Tis traits u will eventually pick up on ur way in ur 3 yrs of POLY... by the way.. which poly are you from?
no lah, i'm from MDIS, studying part-time marketing diploma mah.
now i scared, dunno whether private school diplomas are accepted or not.
by the way, how come MDIS marketing diploma can complete in 1 year but polys need 3 years? is it MDIS condense everything and give crash course instead????
u now 21 is it? same here. -
Bro.. Its true tat life is different in the outside world! wat u learn in school is jus basics or even useless in the outside world..
but the principle still apply.. let say u hav own business, or u are marketing personnel.. you in a more advantageous position to make more wise decision with accordance of the competitive postioning in the market..compare the other guys who do know or little knowledge of marketing..
marketing is more than an art den skill itself.. some of things may not work..but some things they reali work.. u pick up thru experience.. i started selling and marketing since 17.. with zero experience at hand.. willingly to try.. and tis is when i know.. wat technique is best for me.. me still young at tat time, desire to learn is still great.. But i know what i am doing, even though other ppl still hav depise look on u.. You will never know if you TRY!
By the way, You completed ur NS liao mah? -
wat is there to memorise?
only the different kind od pricing strategies?
wat are the 4Ps? what is SWOT? U should already know all these at ur finger tips liao mah. -
(Rod)
you in a more advantageous position to make more wise decision with accordance of the competitive postioning in the market..compare the other guys who do know or little knowledge of marketing
like that i even more stress. imagine : 1st day go company, got a team of the boss's favorite marketing team, all giving you du-lan face, especially the guys, think they're experts.By the way, You completed ur NS liao mah?
yeah lah, a few months ago. u leh? u're in university now is it?
by the way, i know there's this "Bacherlor/Master/Degree in Marketing Studies" etc.
do u think i should go and take up the course after my diploma in MDIS?
what do these "Bachelor/Degree" marketing courses teach? even more "chim" ones is it?
(bbb)wat is there to memorise? only the different kind od pricing strategies?
huh????!!!!
bbb, u also study marketing one meh? since when?????!!!!!
yeah lah, my textbook got 28 pricing strategies!!!! how to memorize???!!!
worse than xiang long 18 zhang wor!!!!!!wat are the 4Ps? what is SWOT? U should already know all these at ur finger tips liao mah.
no lah......the teacher now at chapter 10 and i haven't even self-study chapter 1 until today. a bit late, but still got time if i try very hard.
i realize this marketing course is more and more interesting the more i read/study about it.
somemore, 20% of the time in class, i always see some pretty girls and cool-cool goddesses, but now i promise myself to be very serious for this.
I SWEAR!!!!!!
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Woah nice! that was wat i was thinking to write when i 1st read the topic starter post. Hmm... basically u have already listed the mail things that can score~ which means that with all these remember in mind, the topic start can sure pass liao. It's only the additional facts that his syllabus has that got to be read on addition.Originally posted by icebaby0:Marketing is relatively easy to score. Just remember all the major pointers lor.
And give examples. They are more concern if u know how to apply.
My exams are on next thurs..haven't read yet.
The way I intend to study mine is:
- Know what marketing concepts are available (application)
Such as:
(a) Pdt concept
(b) Production Concept
(c) Sales Oriented Concept
(d) Customer Oriented concept
(e) Societal Marketing concept (I think)
- How u apply marketing to a marketing plan? (Cos marketing plan u must know marketing) Such as:
(a) Internal Environment
(b) External Environment (Macro environment)
(c) Core Capabilities
(d) Market Trends/Market Research (such as primary research/secondary research)
(e) SWOT analysis
(f) Segmentation
(g) Marketing Strategy
(h) Marketing tactics/mix (4 Ps or services 7Ps)
- Then read up on the rest such as relationship marketing
- Buyers and Sellers behaviours?
- Understand how to apply the marketing mix
(i.e. (i) Pricing strategy will depend how u wanna price ur items. As luxury item/Affordable/Cheap to enter the market place. (ii) Product strategy - is it a niche product/differeniated product. Or you just wish to product more for economies of scales sake. (iii) Promotion strategy - thru media/advertising/newspapers/direct marketing, etc (iv) Place strategy - where u wish to place ur product or sell your product. Convinence? etc?)
This helpful enough? I haven't studied much for my paper yet...so this is the only thing think of "off-hand"
Hmm... apart from that. I juz finished my test also using a method i created for myself. And i've got a Distinction the last time i've done my Marketing paper.
Hmm... wanna know the way? hehe, PM me
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Me still serving the National Ah... haha... i hope i can come out faster.. still got more than half a yrs more..sianz.
If i were you, i choose bachelor better..MDIS i dun think is good lor. but i dun intend to study further.. me poor fellow..
i go out and PIA !
I think the modules more or less the same ah.. jus tat their marking requirement is rather strict than those in diploma level.. u need to support ur stand of saying on almost every sentence u stated in ur report..
university to me.. if for me to relax and SIan xiao mei mei wan... anyway i can take advanced level, it took me 1 and half yrs to get a degree.. i look up the programme in SIM..the module is like wat i study in poly.. but i hav to pay 17k for it.. ? Cost vs Benfits..ahaa -
I have graduated with a dilopma in marketing.
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good luck.
I just had a very good teacher and tutor for that topice amd aced it easily...