studying marketing?
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aiyah, 6++ months of army very fast one lah. besides, if you minus 2 months for clearing leave, you'll be left with even lesser months in army.
anyway, BurgerKing.....after u got diploma in marketing, what did u do? find job? if so, what kind of job?
also, u all got do marketing project before anot, where your lecturer ask u to select one product in the market(sold in SG) and do analysis on it? like SWOT analysis, history, description, your views on the product, future plans for the product and where it's heading etc.?
if got, what product u all choose? i'm thinking of choosing handphone(like maybe k750i), but handphone a bit too common leh. got any others anot, where there's a lot of things for me to write about?
thanks!
nikar. -
Nikar, I studied marketing before.. and I opted for marketing specialisation coz my interest is there. The pricing are not so hard to memorise if u remember them by the name of the pricing.
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(bbb)
Nikar, I studied marketing before.. and I opted for marketing specialisation coz my interest is there. The pricing are not so hard to memorise if u remember them by the name of the pricing.
WHOA!!!! nikar xiao-di-di goes down on both knees and kow-tow to you!!!!!!!!
now i know who's the god!!!! YOU!!!!!
somemore i thought u last time is 17 year old poly teenie. so sorry!!!!!
as for pricing, why u say not hard? 28 is quite scary loh.
how you memorize them one? and how long u take?
now that i know your status, i will be more than happy to clean your feet, flush your toilet and be slave for you. i'm sorry for what i did in the past.
in short..........xiao-di bai(4) da(4) jie(3) wei(2) shi(1)!!!!!!!!! -
Nikar.. when selecting a project or product, you must choose something hard but not difficult.. as what u have say.. Nokia Handphone is too common.. teacher and friends reading ur report sure got alot of comments.. and will even make ur presentation of ur work even harder.. As a result, ur marks will be affected..
My Suggestions:
Choose a
- Service Industry (Hotels, Fashion Retails, Delivery)
- Products like Massage chairs, comestic is a NONO.. (Girls sure got alot to say, dun ever try that..)
- Electronic equipments may work
Tis are above following examples u might choose, where ppl hav little or no knowledge what is gng on.? by den you can interest both ur classmates and lectures grading ur performance..ur idea should outstanding and u urself are able to show that the product/service that u are offering and wat u are driving at..
the above are Some tips to score well in marketing.. jus like writing a english composition to ur form teacher..you always write and describe about the topic "Accident' to him/her.. he read like also sianz...! write something different ! something OUTSIDE THE BOX ! Marketing is all about bringing out the "IDEA" out.. -
dun need to be so exaggerating ba.Originally posted by Nikar:(bbb)
WHOA!!!! nikar xiao-di-di goes down on both knees and kow-tow to you!!!!!!!!
now i know who's the god!!!! YOU!!!!!
somemore i thought u last time is 17 year old poly teenie. so sorry!!!!!
as for pricing, why u say not hard? 28 is quite scary loh.
how you memorize them one? and how long u take?
now that i know your status, i will be more than happy to clean your feet, flush your toilet and be slave for you. i'm sorry for what i did in the past.
in short..........xiao-di bai(4) da(4) jie(3) wei(2) shi(1)!!!!!!!!!
out of the 28, know those comon ones v well lor.. and relate them to some examples. like how some well known organisations use those pricing. eg, Nokia. Like that easier to remember la.. -
thanks a lot hor, bbb and rod!
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wah...just the right topic..all marketing pros giving their advice...im a first-timer in marketing...find so far there is a lot of theory to memorise and understand..but dun think is shud be as hard as science subjects....any1 hav any idea how to approach the textbook by Kotler 6th edition??? thanks in advance
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my friend have mktg xm tmrw..i also tell her study chap summaries
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like i said, read chapter summaries.Originally posted by -den-7:wah...just the right topic..all marketing pros giving their advice...im a first-timer in marketing...find so far there is a lot of theory to memorise and understand..but dun think is shud be as hard as science subjects....any1 hav any idea how to approach the textbook by Kotler 6th edition??? thanks in advance
btw, the book is red n black in colour one right? -
my text is different colur..its jus all dark blue with marketing management in the cover...very plain cover...btw im studying in australia so probably different...thanks for the advice tho
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u use this one issit?
me use this last time...
i guess content is same.. -
hi all,
does anyone here have any ideas how to practice what we study?
i mean, even if we can understand and memorize entire textbooks also usless, the most crucial and important thing is to practice in a "as-real-as-possible" world.
anyone has any ideas, other than internships(impossible for me now) etc.? -
Originally posted by Nikar:hi all,
does anyone here have any ideas how to practice what we study?
i mean, even if we can understand and memorize entire textbooks also usless, the most crucial and important thing is to practice in a "as-real-as-possible" world.
anyone has any ideas, other than internships(impossible for me now) etc.?
so there's why there's marketing project lor.. -
(bbb)
so there's why there's marketing project lor..
buy we only have 1 marketing project, like useless like that leh.
what i'm looking for is continous avenues/opportunities to use our marketing knowledge in a real world scenario. -
burn the book, throw the ashes into a glass of water and drink it...
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KNN......
Ok, i was studying my marketing book today and got a few questions :
1) in marketing, is the 4Ps or 4Cs better?
2) the 4Cs consist of Consumer solution, Convinience, Communications and Consumer Cost.
can anyone explain to me what Convinience, Communications and Consumer Cost are?
is Convinience == easy availability of product so that consumer can find product easily?
is Communications == giving the right kind of message to the consumer so that they'll like the product?
is Consumer Cost == the financial cost required to get just 1 consumer to buy your product?
correct me if i'm wrong.
3) last question, there's this thing about "marketing plan". a marketing plan consists of an Executive summary, a Current Marketing Situation, Budget, Controls, Strengths and Weaknesses etc..
then, somemore, within the "Current Marketing Situation" section, there's sub-sections like "Market description", "Product review" etc.
how to remember so many? by heart?
thanks! -
Okay this are the answer that i believe is right:Originally posted by Nikar:KNN......
Ok, i was studying my marketing book today and got a few questions :
1) in marketing, is the 4Ps or 4Cs better?
2) the 4Cs consist of Consumer solution, Convinience, Communications and Consumer Cost.
can anyone explain to me what Convinience, Communications and Consumer Cost are?
is Convinience == easy availability of product so that consumer can find product easily?
is Communications == giving the right kind of message to the consumer so that they'll like the product?
is Consumer Cost == the financial cost required to get just 1 consumer to buy your product?
correct me if i'm wrong.
3) last question, there's this thing about "marketing plan". a marketing plan consists of an Executive summary, a Current Marketing Situation, Budget, Controls, Strengths and Weaknesses etc..
then, somemore, within the "Current Marketing Situation" section, there's sub-sections like "Market description", "Product review" etc.
how to remember so many? by heart?
thanks!
1) in marketing, is the 4Ps or 4Cs better?
Ans:There's not right or wrong to this question but i think the 4 Ps are more used widely.
2) the 4Cs consist of Consumer solution, Convinience, Communications and Consumer Cost.
can anyone explain to me what Convinience, Communications and Consumer Cost are?
Ans: Actually the reason why the 4Cs are widely recognised to be used together with the 4Ps because it's bascially the same.
4Ps = Product, Price , Place, Promotion
4Cs = Customer Solution ,Customer Cost, Convenience, Communication
Convenience has the same meaning as Place (ur ans is correction)
Customer cost same as Price (Where how much the item is offordable)
Communications (What kind of message ur item has given to the consumer)
3) Marketing plan is the most difficult to remember topic because its bacially everything! MY way to remember how to do a marketing plan is actually doing a sample marketing plan for myself to remember.
What i do is reading and analysis marketing plan of Toyota. And slowly i'll remember what are the things that should be included in a marketing plan.
*Well... bascially, remember it by heart lol*
Hope this helps^^ -
thanks a lot, JoeAcid!
What i do is reading and analysis marketing plan of Toyota. And slowly i'll remember what are the things that should be included in a marketing plan.
whoa, nice! where u get the toyota marketing plan? u do yourself is it?
*Well... bascially, remember it by heart lol*
also, u all know of any marketing workbooks anot? u know, those activity-based workbooks that have lots of real world scenarios for you to think and apply your knowledge on.
i also wonder if there's any online forum dedicated to marketing.
thanks!
nikar. -
NpOriginally posted by Nikar:thanks a lot, JoeAcid!
whoa, nice! where u get the toyota marketing plan? u do yourself is it?
also, u all know of any marketing workbooks anot? u know, those activity-based workbooks that have lots of real world scenarios for you to think and apply your knowledge on.
i also wonder if there's any online forum dedicated to marketing.
thanks!
nikar.
Well, i've actually tried the Toyota Marketing Plan on my own when i was doing my Marekting project the last time, and it was not used~ I decided to change to another company. And of coz i dun wan it to go to waste since i've already done it~ So after i went through the net and do more readings, i so alot of changes to it and make it a "My Perfect Marketing Plan" for myself.
If you wanna try out my way... you shld find a company that u're really interested and and try out one urself~ try to update and upgrade it by reading the latest news and asking your lecturers to mark ur marketing plan seriously. Once a few of different lecturers read and say it's almost perfect... then u can stick to it~ from there, u'll slowly remember what are marketing plans and even if u dunno, u can juz refer to it~ I can be kept for lifetime
*All of the above are my personal comment, if might not works on everyone, so pls dun flame me if it doesn't works on u* -
Having a diploma in marketing doesn't imply that you will work as a marketer.You might be involved in other business actitives.Though the projects and tutorials you have done during school days do get you prepared,however the real working world is a lot more to those 4p,marslow,pricing etc etc.Originally posted by Nikar:aiyah, 6++ months of army very fast one lah. besides, if you minus 2 months for clearing leave, you'll be left with even lesser months in army.
anyway, BurgerKing.....after u got diploma in marketing, what did u do? find job? if so, what kind of job?
also, u all got do marketing project before anot, where your lecturer ask u to select one product in the market(sold in SG) and do analysis on it? like SWOT analysis, history, description, your views on the product, future plans for the product and where it's heading etc.?
if got, what product u all choose? i'm thinking of choosing handphone(like maybe k750i), but handphone a bit too common leh. got any others anot, where there's a lot of things for me to write about?
thanks!
nikar.
1 key word to marketing is human relationship. -
thanks for your advice, all!
(burgerking)Having a diploma in marketing doesn't imply that you will work as a marketer.You might be involved in other business actitives.Though the projects and tutorials you have done during school days do get you prepared,however the real working world is a lot more to those 4p,marslow,pricing etc etc.
but assuming that if i got diplom and even degree in marketing, then how can it be that i don't get to work as marketer? quite illogical leh.
it's like you get a diploma in software programming and end up working as assembly-line operator??? cannot be right?
also, got 2 questions after revising chapter 2 today :
1) as u all know, the marketing plan is as follows :
Executive summary
Current marketing situation
Opportunities and threats
Objectives and Issues
Marketing strategy
Action programs
Budget
Controls
does anyone knows what "Action programs" above means? is it like a more detailed version of the "Marketing strategy" section?
2) lastly, the strategic planning process includes the "Define mission", "Define objectives and goals", "Design business portfolio" and "plan functional and marketing strategies".
can anyone explain to me what "plan functional and marketing strategies" mean?
thanks all!