Originally posted by browniebaobao:
I guess it's the target audience la.
young people.
Notice their tagline "Takes you places".
See the panda so happy, dreaming about going to heaven, dancing, sitting in between 2 ladies and drooling..
yup i aknowledge that it is targetting younger people but i thought that it focused too much on the panda,if the ad was not so long,it may not have that negative of an impression on me,but the way the cutesy stuff is so dragged out that the main focus became really on the panda and not the product itself.It is not really an ad that make you think of the Zen mp3 player but instead in people's subconcious mind,they will just be much more likely to just remember the panda,that is where i see the advert as a failure.
Even the thread title is Creative Panda advertisment,is creative selling a Panda?See that is what get into the mind of people.If the ad was done right,the thread will likely to be Creative Zen advertisement
