New ZOO logo.... Nice or not?
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It's crap....
Prefer the previous logo.. -
too plain ........ should put this .....Originally posted by Honeybunz:Last time was like this....
Now like this...
Nice or not?
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Thanks Eikei, for sharing the reply with us.
Honestly, it is simply a politically correct response. Disappointing.
It's true that the logo may prove insignificant to many but the reactions that all of us had against the new logo simply showed our sense of identity with the zoo, with Singapore.
There is a very tiny likelihood that all of us in this thread still make up the minority, but I really doubt so.
Disappointing - that's all I can say. -
There is even greater likelihood most of the people who saw it dont like it, but dont care to comment.Originally posted by ellisbeck:Thanks Eikei, for sharing the reply with us.
Honestly, it is simply a politically correct response. Disappointing.
It's true that the logo may prove insignificant to many but the reactions that all of us had against the new logo simply showed our sense of identity with the zoo, with Singapore.
There is a very tiny likelihood that all of us in this thread still make up the minority, but I really doubt so.
Disappointing - that's all I can say.
But then, some smart aleck from the zoo will ask for stats
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don't care to comment... or don't DARE to comment?
working for the past 10 years, i've seen the effects when we dare to comment to superiors... maladjusted and insecure superiors will tend to tekan those who disagree with them, perpetrating sycophants in the organisation....
maybe the zoo isn't immune to that?
Originally posted by laurence82:There is even greater likelihood most of the people who saw it dont like it, but dont care to comment.
But then, some smart aleck from the zoo will ask for stats -
I guess over the years the Zoo has become like a national institution and its just sad that they just went ahead and changed to logo without even asking for our opinion. Its almost like renaming Sentosa to something else just because it sounded cooler. Short of signing a petition to review the logo or hoping the media picks up on this, all we can do is just sit here and feel sad for the misbranded animals. What they gave is a typical stock answer that doens't really address the issue of many people not liking the new logo. We understand the need for rebranding but perhaps they could be more responsible to the public regarding such a major change.
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this reminded me of a very disgusting period during my NS lifeOriginally posted by the Bear:don't care to comment... or don't DARE to comment?
working for the past 10 years, i've seen the effects when we dare to comment to superiors... maladjusted and insecure superiors will tend to tekan those who disagree with them, perpetrating sycophants in the organisation....
maybe the zoo isn't immune to that?
the OC of my company is an experienced guy in the maintenance formation, so he knows what goes around, even if you dont tell him
so one day, rather than listening to the regulars, he consulted the NSFs on how to run his company
we laid everything on the table, including all the stuff we had been trying to resolve for the regulars
so the OC did something about it
guess what? the regulars, mostly higher ranking than us, berated us for trying to break their rice bowl
sheesh
they were fighting among themsleves for which we can provide them solutions, and they dont wanna listen, so when the heat was on them, and their job security, they turned nasty
bleah -
Well from the reply, they already say it . They are no longer interested in animals - but $$$Originally posted by Eikei:I'll share with you the reply I got from them after telling them to check out this thread and telling them the logo is pretty unpopular.
Seems like they really value their board's opinion over the mass opinion and also their board seems out of touch or have been pretty much blinded by the sales pitch of their Marketing Agency.
The new logo easiler to print and cheaper to print - save money, to print on things they more interested in selling.
The new logo should be - "$inzoo" -
A logo is a image which represent the company! it cannot be taken for granted. even if they wanna change it... they should make it NICER than the previous ones.Originally posted by NT2:aiya..logo is a passing trend..after awhile they will change it again....not like designer brand..the logo die die cant change.
and since they receive displeasure from the general public... they shld make it an effort to change....
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Saatchi and Saatch???Originally posted by Eikei:I'll share with you the reply I got from them after telling them to check out this thread and telling them the logo is pretty unpopular.
quote:
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Dear XXXXXX,
Thank you for sharing your feedback and highlighting the sentiments posted on http://www.sgforums.com/.
We can appreciate that there may be many people with fond attachment to our Singapore Zoo logo. However, as part of Wildlife Reserves Singapore's (WRS) plans to refresh its parks' appeal, alongside upgrading of facilities it has undertaken the redesigning of the logos of Singapore Zoo and Jurong BirdPark.
This matter was discussed extensively by WRS Board members and Saatchi & Saatchi, the advertising agency who is familiar with our parks, was given a brief to undertake the design. We all know that logos are a subjective matter, often with some who like it and can relate to it and some who don't. So it was rather remarkable that the Singapore Zoo logo was unanimously endorsed by the Board recently. For Singapore Zoo, the move towards a more contemporary, typography style is aimed towards catering to a broader appeal amongst all age groups and not just the young. Historically, it has also been demonstrated that typographical logos withstand the test of time and is more enduring. For the Zoo, such a typography style also facilitates ease of applications for our wide variety of retail and merchandise items.
We are taking a phased-in approach for the logo change. Except for the major signage like those at the entrance and new advertising and collateral, the former logo on collateral will be replaced with the new logo only when we're doing a new reprint, thereby rendering it unnecessary to have additional budgets for the change.
Thanks again for taking the time to share your comments with us and allowing us the opportunity to clarify the matter.
Yours sincerely,
Pauline Tan
Corporate Communications
Singapore Zoo & Night Safari
Seems like they really value their board's opinion over the mass opinion and also their board seems out of touch or have been pretty much blinded by the sales pitch of their Marketing Agency.
I know for sure...it's not cheap for Saatchi and Saatchi to design the logo.
I didn't know S & S is familiar with the zoo. But I sure know they were engaged by the Mcdonalds. After the McDonalds team "migrate" to the zoo, they brought S & S along. -
I certainly think this one is nicer...heheheOriginally posted by InnoHippo:too plain ........ should put this ..... -
this is trueOriginally posted by mhcampboy:A logo is a image which represent the company! it cannot be taken for granted. even if they wanna change it... they should make it NICER than the previous ones.
and since they receive displeasure from the general public... they shld make it an effort to change....
logo not only represent the company, but also make the company visible to the public and recognizable by everyone
this article form wiki really lay out what a logo usually do
http://en.wikipedia.org/wiki/Logo -
true...but designer r stubborn ppl..once they designed they will give all sorts of excuses to retain what they have designed. to change the design is a disgrace to themselves and very unlikely they will do so.Originally posted by mhcampboy:A logo is a image which represent the company! it cannot be taken for granted. even if they wanna change it... they should make it NICER than the previous ones.
and since they receive displeasure from the general public... they shld make it an effort to change.... -
They probably have a template for the response to counter the numerous complaints about the logo.Originally posted by ellisbeck:Thanks Eikei, for sharing the reply with us.
Honestly, it is simply a politically correct response. Disappointing.
It's true that the logo may prove insignificant to many but the reactions that all of us had against the new logo simply showed our sense of identity with the zoo, with Singapore.
There is a very tiny likelihood that all of us in this thread still make up the minority, but I really doubt so.
Disappointing - that's all I can say. -
I don't think they understand that a logo which is 'unanimously approved by the Board' does not necessarily translate into 'unanimously approved by the general public'.Originally posted by mhcampboy:A logo is a image which represent the company! it cannot be taken for granted. even if they wanna change it... they should make it NICER than the previous ones.
and since they receive displeasure from the general public... they shld make it an effort to change....
The least they should have done is get some public feedback on the new logo before actually launching it. In the end, they are running the zoo for people to visit, and not for themselves to run it to their every whim and fancy.
And how much did it cost them to hire Saatchi & Saatchi to create that logo? I still think a five-year old kid could easily design that kind of logo for the cost of one lollipop.
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Another NKF type of board !!!Originally posted by fudgester:I don't think they understand that a logo which is 'unanimously approved by the Board' does not necessarily translate into 'unanimously approved by the general public'.
The least they should have done is get some public feedback on the new logo before actually launching it. In the end, they are running the zoo for people to visit, and not for themselves to run it to their every whim and fancy.
And how much did it cost them to hire Saatchi & Saatchi to create that logo? I still think a five-year old kid could easily design that kind of logo for the cost of one lollipop.
I question how much they pay the saatchi & saatchi to create a logo that a kid also can do ! Why must they change a logo when the old one look better then the new one. Next everything has to be printed again with the horrible logo.
So what the board unanimously approved it , obviously it is not approved by the public from the outrage here ! The public does have a say in it , why ? because tax payer are paying them money !!! Yes do you know that our government give them grant , which every visitor to the Zoo, they are given 1 dollar for it ( think that plan still stand).
The board better be listening ! if not I guess we can gather signature to ask the government to remove the fundings from tax payer money, since they want to waste money on horrible logo - which we don't like -
Hey! Isn't that my baby nephew's drawing? Why is it selected as the new Singapore Zoo logo?
Simplicity is Beauty but too simple makes it meaningless.
Cheers.
C.K -
since when did they change it??
looks like CRAP now...
oh wait...worse than crap...
though no i cant do a better job -
can be nicer...
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it sucks. somemore wat about those who cannot understand english. should have some animals pic.
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Precisely....how about those French, Russian, Japanese, etc tourists...typography is single language...a cute pictures says a thousand words.Originally posted by ysatul:it sucks. somemore wat about those who cannot understand english. should have some animals pic.
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saatchi & saatchi design that?.....hmmm
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Hahaha!! Very weird logo man!! The old ones are better IMO
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thanks goodness Sentosa doesn't use stupid logos.
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maybe soon they will change ?Originally posted by Honeybunz:thanks goodness Sentosa doesn't use stupid logos.