[News] Creative sinks into red, struggles against iPod
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how can liu lian fight against apple
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APPLE OWNS CREATIVEOriginally posted by missqi:HAHA.
Actually serves Creative right.... -
customer service very very badOriginally posted by Diesel_Dimension:is creative actually that bad!?
i got their mp3,soundcard,and desktop speakers all are working fine..
so customer service dosen't mean much to me as they doesn't spoil.and btw is creative customer service bad?2 outlets had been opened at such good locations also quite fang bian mah.
ok i got my first mp3 player that is creative jukebox 6gb back in 2001. when the player give me problems such as 'error reading' came on to the display, call the customer support, instead of asking me to sent down the products to be view by them, they just told me to download the latest firmware for the player.
it works ok for a while, then everything goes downhill from there, like songs cannot be read, cannot boot up, battery goes flat in less that 1 hr, battery cannot be recharge, etc etc etc
call them up, but they refuse to let me bring it down saying that if i'll bring it down myself without appointment, i will be charge of a fee. this been going on until my warrenty expire.
when call them up, they got the cheek to say that i should bring down the thing before the warrenty expire and all those nonsense. then when i say i insist on them repairing the jukebox even though the warrenty have gone (the jukebox was the first birthday present from my wife as we are married on that year) so it is more of sentimental value.
guess what, they tried to persuade me to buy their zen creative instead of repairing as they claim it will cost close to $1k. i still insist on repairing, in the end they say no spare parts.
such lousy products and worse customer support
from then on, i never touch creative products
i even laugh at some of my friends when they ask for my opinion when they want to buy creative mp3 players -
they should team up with the singapore guy that invent the thumbdrive (cant remember the goods or company name)Originally posted by ndmmxiaomayi:Actually not quite. They probably need to re-think their strategies. Identifying that consumer electronics is a growth sector isn't wrong, but their approach to it was wrong from the start. They shouldn't have said about waging war with iPod.
creative provide the sound quality while the storage will be the other guy problem -
Originally posted by zheshi:
simple......
I still dun understand why i-pod sell better than zen mirco.. all their zen look quite nice in the first place too.. [/color][/b]
i-pod give the cool factor for mp3's listeners
its the same as when sony gave birth to walkman
and the word i-pod seems like a genius coin that name
now for the word zen....dont you think its more for business people
too many times you say the word zen will sound like sian -
well i let you chooseOriginally posted by CoolMyth:From the moment Sim Wong Hoo decide to sign his autograph on the Zen Player, everything goes downhill.
The approach, as said, is totally wrong. Still, the success of iPod and failure of Creative is a good case study for anyone to study about the power of marketing.
a player to be sign by someone you dont even know who he is
or
a player to be sign by a band that have mass appeal to the old and young? -
actually
i got an idea for creative to turn it sales around
but the problem is they are not listening
so why waste my breath
;p -
care to share with us?Originally posted by Gent-X:actually
i got an idea for creative to turn it sales around
but the problem is they are not listening
so why waste my breath
;p
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ya i agree creative mp3 alot of problems..
mine zen micro spoil 3 times in tt warranty year...
after tt spoil again. write letter complain.. after a few weeks they get back to me.. ask me pay a few hundred dollars upgrade another model..
i say dun wan... i say is your product lousy... ask me pay $$ buy again for what?
Over the phone she say she'll get back to me... till now.. after a month.. nothing... will calll her again soon...
but the other products.. speakers... i like... no problems so far... sound quaility good too.. -
But Apple copied Creative. Apple was a bastard. The screen for the ipod was a direct steal from the Nomad Jukebox. Creative should have sued Apple earlier but too bad, the US patent hadnt arrived then.Originally posted by fudgester:The Creative vs iPod debate has been ongoing ad nauseum.
The bottom line is all about marketing. Apple marketed their iPods as something trendy and fashionable to have - and its visually appealing asthetics pander to the masses.
Creative, on the other hand goes on and on harping about how their players are better and cheaper than iPods without focusing on what the consumers want - trendy, reliable MP3 players.
And I think sueing Apple is a really bad idea - it brings about the impression that they're getting desperate. -
Oh please...Originally posted by Gent-X:well i let you choose
a player to be sign by someone you dont even know who he is
or
a player to be sign by a band that have mass appeal to the old and young?
Your general knowledge very bad leh -
Thats the world out there. Apple steal from Creative (one of them being the patent from Creative), Creative stealing from Apple (Apple counter-sued with 7 patents), Microsoft copied Apple which copied Xerox's concept, Microsoft Vista copying Mac OS X Tiger and the list goes on and on.Originally posted by shade343:But Apple copied Creative. Apple was a bastard. The screen for the ipod was a direct steal from the Nomad Jukebox. Creative should have sued Apple earlier but too bad, the US patent hadnt arrived then.
Regarding Creative, I agree, their marketing goals and strategies are wrong right from the start. They've become too obsessed with defeating Apple's iPod. Instead of focusing on their customers' needs, all they have been doing is squeezing more functions into their mp3 players instead of innovating. Their main focus was shifted from the striving sound cards market to the struggling mp3 players.
Their marketing is a joke. Apple got U2 to sign their players, Creative got Sim Wong Hoo to sign their players. Apple produces eye-catching ads which showcases the elegant design and coolness of iPod, Creative produces advertisement which showcases the cuteness of the panda bear. -
LMAO... tell Sim Wong Hoo he gotta at least come out wif a singles firstOriginally posted by chanff8:Their marketing is a joke. Apple got U2 to sign their players, Creative got Sim Wong Hoo to sign their players. Apple produces eye-catching ads which showcases the elegant design and coolness of iPod, Creative produces advertisement which showcases the cuteness of the panda bear.
u're rite, U2 vs Sim Wong Hoo... i think the Apple guys are ROFL when they heard that... he thinks he's a rock star or some big name in music industry... so cheapo
and the creative product designs looks so fugly, totally out of sync wif what they're trying to sell, who they're trying to sell to... they tried to come out wif those fanciful colors but still looks like sh!t -
How much is creative shares now? is it good time to enter the market?
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Years ago when i plugged my iPod shuffle into an imitation AC power adaptor, it got short circuited. I brough it back to Apple service centre, they took a look, make me fill up a form, and fix a date 1 week later for me to go back. I did, and got a brand new player, some free songs inside it too! Also, my free warranty extended to one more year!Originally posted by titu5:do not buy their latest mp3 player zen-v.
mine got spoilt on the eighth day, sent for service. say they gonna do a replacement. 21 days later, still no reply.
CRAP customer service.
I wouldn't be surprised if they make losses at the rate they are going.
I already wrote a complain letter, and they haven been doing much..
http://www.sgforums.com/?action=thread_display&thread_id=204368 <=- the complain letter -
Creative Zen should get Jackie Chan and other famous martial art actors to showcase its Zen quality, not a panda with serious eyebags. Ang mos like kung fu and stuffs, so, it will be deemed cool.
Then again, Creative does not have as deep a pocket as Apple. It will not be long before it becomes Microsoft Zune vs Apple iPod if Creative don't come out with some creative ideas to fight this battle soon.
The Mitsuibishi i car also comes with integration with iPod nano. Kawaii neh
http://mitsubishi-i.jp/edition/ -
Creative simply did not have enough money. If they can't even afford to invite at least a famous band to give signatures, and used Sim's, how could they possibly get those big stars. They are already making huge loss, if they spend some more their shareholders and directors will get angry or lose confidence, then its really close down for them.Originally posted by moongster:Creative Zen should get Jackie Chan and other famous martial art actors to showcase its Zen quality, not a panda with serious eyebags. Ang mos like kung fu and stuffs, so, it will be deemed cool.
Then again, Creative does not have as deep a pocket as Apple. It will not be long before it becomes Microsoft Zune vs Apple iPod if Creative don't come out with some creative ideas to fight this battle soon.
The Mitsuibishi i car also comes with integration with iPod nano. Kawaii neh
http://mitsubishi-i.jp/edition/ -
If ppl have been taking note of the news like 2 month ago the reason for creative failure had been highlighted. The reason for failure is marketing which many others have mention but many ppl forgot that Creative was the first company to produce the hardick player instead of flash. Sim chose the path of focusing on durability instead of marketing of product. As a result Zen is unable to differentiate itself from other players. Just ask anyone who heard of creative dicsman like hardisk player before? I think many ppl still remember the ipod funky dancing ad. This show apple mkting power. Apple learnt her lesson well. When sim realised his mistake apple has successfully differentiate her product. Zen is no longer deem a direct substitute of ipod.
on the lawsuit i will saw that it is done out of desperation. Creative final trump card against Apple. Creative forgot one thing though, Apple has a group of commercial lawyer to defend her. Throughout Apple recent history, her defenders have never really let her down.
ps: i will not reccomand buying creative stock now. I believe that her earnings will drop in the next financial quarter due to the lawsuit and the removal of tax rebates. -
Yup, iPod is like so iconic already. Read a newspaper article just now, about the UK's airport red alert against the planned terrorism which was being discovered. The reporter wrote "Devices like laptop, cameras, cellphones, iPod etc are banned from the plane, together with all other types of handheld bags." See, instead of writing mp3 players, its iPod. This article reminded me of many similiar ones i had seenOriginally posted by NewAge:If ppl have been taking note of the news like 2 month ago the reason for creative failure had been highlighted. The reason for failure is marketing which many others have mention but many ppl forgot that Creative was the first company to produce the hardick player instead of flash. Sim chose the path of focusing on durability instead of marketing of product. As a result Zen is unable to differentiate itself from other players. Just ask anyone who heard of creative dicsman like hardisk player before? I think many ppl still remember the ipod funky dancing ad. This show apple mkting power. Apple learnt her lesson well. When sim realised his mistake apple has successfully differentiate her product. Zen is no longer deem a direct substitute of ipod.
on the lawsuit i will saw that it is done out of desperation. Creative final trump card against Apple. Creative forgot one thing though, Apple has a group of commercial lawyer to defend her. Throughout Apple recent history, her defenders have never really let her down.
ps: i will not reccomand buying creative stock now. I believe that her earnings will drop in the next financial quarter due to the lawsuit and the removal of tax rebates. -
Wait a minute, wait a minute. Im not familiar with all these stuff. You guys mean to say the chairman, Mr. Sim Wong Hoo, actually signed, like, autographed on the MP3 players? Really? So the MP3 player bears his signature? WTF man. He thinks he is cool???? I saw his photos in news articles, in what way is he cool??? Nuts.
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Not sure where he signs it. But what the difference anyway. He giving out useless graffitis while iPod's offering U2 special and personal lazer image. My friend paid $15 to get his own name and signature engraved onto his Nano. Looks coolOriginally posted by #$%^&*:Wait a minute, wait a minute. Im not familiar with all these stuff. You guys mean to say the chairman, Mr. Sim Wong Hoo, actually signed, like, autographed on the MP3 players? Really? So the MP3 player bears his signature? WTF man. He thinks he is cool???? I saw his photos in news articles, in what way is he cool??? Nuts. -
It is all government fault! They shall always us to have freedom of speech to awake and increase our creativity.... Look at Mr Sim... A product of singapore system. That's why no marketing strategy... Sianz! Creative will not last long! Sad...
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You've got to realize after Sim announced he will fight with iPod, sales are already gone case. Where are you going to get capital to get famous celebrities to autograph?Originally posted by sgquitter:LMAO... tell Sim Wong Hoo he gotta at least come out wif a singles first
u're rite, U2 vs Sim Wong Hoo... i think the Apple guys are ROFL when they heard that... he thinks he's a rock star or some big name in music industry... so cheapo
and the creative product designs looks so fugly, totally out of sync wif what they're trying to sell, who they're trying to sell to... they tried to come out wif those fanciful colors but still looks like sh!t
And if I'm not wrong, Creative's shares went down with it too. With this kind of situation, you tell bank to loan you money, bank probably thinking if Creative don't win it, they are going to get a hell time getting back their money.
Not that I'm defending Creative, one has to look from a logical side and why they are doing certain things certain way. -
What do you think? Need more explanation? You can always sit outside Raffles Place to get the latest updates. I'm telling you the ah peks there are going to be faster than you.Originally posted by crispylips:How much is creative shares now? is it good time to enter the market? -
If these stars believe in helping Creative, they would help automatically.Originally posted by moongster:Creative Zen should get Jackie Chan and other famous martial art actors to showcase its Zen quality, not a panda with serious eyebags. Ang mos like kung fu and stuffs, so, it will be deemed cool.
Then again, Creative does not have as deep a pocket as Apple. It will not be long before it becomes Microsoft Zune vs Apple iPod if Creative don't come out with some creative ideas to fight this battle soon.
The Mitsuibishi i car also comes with integration with iPod nano. Kawaii neh
http://mitsubishi-i.jp/edition/