[News] Creative sinks into red, struggles against iPod
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crazy. i'd pay more for a product WITHOUT his name.Originally posted by #$%^&*:Wait a minute, wait a minute. Im not familiar with all these stuff. You guys mean to say the chairman, Mr. Sim Wong Hoo, actually signed, like, autographed on the MP3 players? Really? So the MP3 player bears his signature? WTF man. He thinks he is cool???? I saw his photos in news articles, in what way is he cool??? Nuts. -
For creative to fly up into the Blue.
1)Offer a comprehensive customer service package coupled with the mp3 player(extending warranty period)
2)Getting a famous star to sign it's mp3 players(instead of SWH)
3)Redesigning it's mp3 players
4)Focusing on the Chinese market instead of the American Market
5)Provide songs with every mp3 player purchase
6)A attractive packaging
7)Resigning the Creative logo -
And last but not least....Originally posted by MrFugue:For creative to fly up into the Blue.
1)Offer a comprehensive customer service package coupled with the mp3 player(extending warranty period)
2)Getting a famous star to sign it's mp3 players(instead of SWH)
3)Redesigning it's mp3 players
4)Focusing on the Chinese market instead of the American Market
5)Provide songs with every mp3 player purchase
6)A attractive packaging
7)Resigning the Creative logo
Focus on providing for the needs of the consumers instead of engaging in a one-way mudslinging session with Apple.
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Although Creative sucks, Sim can be considered a successful man. After all, theres not many Singaporeans who created an entire global company from scratch.Originally posted by zenden9:It is all government fault! They shall always us to have freedom of speech to awake and increase our creativity.... Look at Mr Sim... A product of singapore system. That's why no marketing strategy... Sianz!
Creative will not last long! Sad... -
personally the above suggestion is a little inpractical. It will take tons of money and time to do all these not forgetting that its continuing making a lost all the time. As the main problem is marketing Sim need to come out with a SUPERD marketing strategy as ipod itself is not considered as an MP3 its a stand alone product.Originally posted by MrFugue:For creative to fly up into the Blue.
1)Offer a comprehensive customer service package coupled with the mp3 player(extending warranty period)
2)Getting a famous star to sign it's mp3 players(instead of SWH)
3)Redesigning it's mp3 players
4)Focusing on the Chinese market instead of the American Market
5)Provide songs with every mp3 player purchase
6)A attractive packaging
7)Resigning the Creative logo -
Each of these steps will help creative.Take packaging & product aesthetics for exampleOriginally posted by NewAge:personally the above suggestion is a little inpractical. It will take tons of money and time to do all these not forgetting that its continuing making a lost all the time. As the main problem is marketing Sim need to come out with a SUPERD marketing strategy as ipod itself is not considered as an MP3 its a stand alone product.
Zen Neeon's packaging vs Ipod Nano's. U2 World famous rock band version vs SWH version Competiting in America's saturated market vs the Chinese market Providing a longer warranty if creative products ain't defective,why should they worry? -
thats not what i meant.Originally posted by polarsnake:Oh please...
Your general knowledge very bad leh
you got to western country
and ask ang mohs
which one are they familiar
U2 or the soundblaster creator? -
for a startOriginally posted by MrFugue:Each of these steps will help creative.Take packaging & product aesthetics for example Zen Neeon's packaging vs Ipod Nano's. U2 World famous rock band version vs SWH version Competiting in America's saturated market vs the Chinese market Providing a longer warranty if creative products ain't defective,why should they worry?
they should drop the word Zen
and change to something catchy -
scandisk came out with sansa
now that is a cool word
and seeing their review
it is so much better compare to zen -
the sandisk mp3 player's design looks...
no gd.worse than zen i can say...well,have to listen to more response be4 concluding if it's better than ipod n zen -
Creative had badly underestimated the power of advertising as well as their neglect to register a patent for their prototype. So when Creative are only now trying to embark on an advertising blitz, it's a wee bit too late coz the Ipod's so hip now, who'll want to settle for a Creative mp3...........?
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Yeh, a lot of you are right, i think.
Sim WH focused on the functions instead of marketing the lifestyle. The Americans are indeed smarter here. Even when i compare the designs, iPod is indeed sleeker and Creative's one is.......urghhhhh.
My cousin works in the cust service in IBPark. Didn't hear him say much except that Creative has found another manufacturing plant sometime back and this plant cuts corners by ordering cheap parts. Sighz.......
Well, if u have read up on Sim, he actually had a lot of ups and downs in his life. He will bounce back
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they should name something like "tri-pod" to scare off children
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and collapsing soon.Originally posted by chenc:Although Creative sucks, Sim can be considered a successful man. After all, theres not many Singaporeans who created an entire global company from scratch.
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WARNING: NSFW, NSFC (Not Safe For Work, Not Safe For Children)
iPod win liao la, look at this:
http://www.ohmibod.com/ -
well, first of all, i've to say that i'm a creative supporter. i have to agree that there's some marketing problems with creative that resulted in its today state. from a consumer view, when choosing a product between 2 rivals, i'll consider namely the brand, features, design and price, of course other little factors.
what many dun realise is creative mp3 players are much better in quality compared to ipod players. in terms of sound quality, creative wins hands down. and for ur info, iriver is the best with the sound quality. many complained about the reliability of creative players but apple has its own shares of problems too. ipod nano is scratched easily, one down and chances are ur nano is heading to hell. therefore, the problem lies with the users, not the players. i own 2 creative players, 1 cd player and 1 zen neeon. cd player was bought 3 yrs ago and still working. 2nd hand neeon hardly any problems except hdd sometimes hang.
i think creative will not win the battle until the consumers acquire the knowledge of mp3 players. many have the thinking that ipod is the better player and creative sucks. why? oh, that's what's everyone says. i bet the image of ipod is "cool and trendy" came about when almost everyone is holding one and advocating apple. what the majority agrees on = cool and trendy. ipod's design isnt that great imo. and creative design also comparable to apple's what. why the negative comments of creative?
so i appeal to all pls give creative a chance. dont dismiss it just because it's creative and apple's rival. and stop thinking that apple's mp3 is always the best. do some research before coming into the conclusion. thx -
features quality(eg sound n image) n features wise,creative wins
design and PRoduct quality(durable) apple wins
n i think ppl publicised a lot on CREATIVE's bad pts...the above 2 that i've stated,thats y so many ppl now saying that creative sux.
But the truth is creative really need to do something on their product quality.N i see the previous post on ordering cheap parts ....ahem...no wonder la...