SIA Girl image to go?
-
From today's sunday times, so what's next in line for Singapore Girl?
SIA girl wearing the sarong print bikinis serving them on board?Is it time to retire the Singapore Girl?
The 35-year-old icon has been instrumental in placing SIA on the world map, but some say her image may now be dated
By Nur Dianah Suhaimi
HER makeup is immaculate, her hair neatly coiffed and she is immediately identified by the figure-hugging kebaya she wears.
She also fronts many of the advertisements for Singapore's national carrier where she's often seen in exotic locations such as India and Africa greeting the natives with her warm smile or hugging and playing with children.
Born in 1972, the Singapore Girl has become almost synonymous with Singapore Airlines (SIA) itself and is indeed such an icon that she has earned a place in Madame Tussaud's wax museum in London.
The airline, in recognising the symbolic power she wields, calls her 'one of the airline industry's, and Singapore's, most prominent figures'.
But at 35 years old, is it time for her to retire gracefully? -
no.. nude with tatoosOriginally posted by Ponders:From today's sunday times, so what's next in line for Singapore Girl?
SIA girl wearing the sarong print bikinis serving them on board?
-
SIA Girl -> SIA Granny
-
they can't find enough hot chicks to fill the ranks liao ...
SIA girls are getting more and more CMI ....
so yeah, perhaps this image has to go ... soon it'll become sort of a misrepresentation ... -
in my neighbourhood... there's 1 sia gal..Originally posted by Fatum:they can't find enough hot chicks to fill the ranks liao ...
SIA girls are getting more and more CMI ....
so yeah, perhaps this image has to go ... soon it'll become sort of a misrepresentation ...
fugly.. -
Time to bring in SIA Ah Mah liao...Originally posted by Ponders:From today's sunday times, so what's next in line for Singapore Girl?
SIA girl wearing the sarong print bikinis serving them on board?
-
Personally SIA girl image should stay. Its an icon to SQ and Singapore. Although there are some SQ girls who are not as pretty as we want them to be, they are only the handful which everyone focus on.
-
SIA girl image are years of long building image from SIA it's almost rooted into singaporeans, thus it shouldn't be taken away but go into a new image gradually.
-
don't know if it should go.
but seriously the standard is dropping with any ah mao ah gou able to join in with a breeze.
i noticed there are more guys this time round too. so maybe it can stay? and make something out of guys?
lol...ok, the world's all about babes. -
the thing is ... how many SIA girls are actually singaporeans right now ? ...
or even PR's ? ....
if singapore airlines ever wants to go into the big leagues, then it needs to to look beyond Singapore for air crew .... singapore is not going to produce enough girls to fill the SIA ranks, even with a population of 6 million ... and people wonder why standards are going down ? ...
SIA needs to repackage herself ... into something like cathay or virgin, or those arab airlines, where the cabin crew are from all over the place ... -
wow.
-
what's her name?
-
SQ do have cabin crew from all over... if you did not realize. Every international flight has at least two foreign cabin crew from whichever country the flight is heading to. (i.e. If the flight is going to Korea, there are Korean steward/stewardess, flights going to India, there are Indian crews).Originally posted by Fatum:the thing is ... how many SIA girls are actually singaporeans right now ? ...
or even PR's ? ....
if singapore airlines ever wants to go into the big leagues, then it needs to to look beyond Singapore for air crew .... singapore is not going to produce enough girls to fill the SIA ranks, even with a population of 6 million ... and people wonder why standards are going down ? ...
SIA needs to repackage herself ... into something like cathay or virgin, or those arab airlines, where the cabin crew are from all over the place ...
If you are talking repackaging in terms of new poster girls, that is understandable. However, aren't we going back to the same complain that foreigners are taking away Singaporeans' jobs when we are the one who propose for cabin crews from all over? -
i like their outfit.
-
I think what Fatum means is that the crew is from all over the place.Originally posted by Ningster:SQ do have cabin crew from all over... if you did not realize. Every international flight has at least two foreign cabin crew from whichever country the flight is heading to. (i.e. If the flight is going to Korea, there are Korean steward/stewardess, flights going to India, there are Indian crews).
If you are talking repackaging in terms of new poster girls, that is understandable. However, aren't we going back to the same complain that foreigners are taking away Singaporeans' jobs when we are the one who propose for cabin crews from all over?
SIA's practice now is just to have crew from the country to where the plane is heading just for linguistic reasons.
Whereas the airilnes Fatum mention.. they really had an meltingpot of crews. -
i was reading it..until they said
"always bending down in a subservient way or romping about in a wheat field like a sex object...this is very demeaning and sexist"
i was thinking..got meh?
-
I don't understand what the newspaper writer meant to say.
Repackage? I thought it's nice already.
If standards are dropping, then tighten the standards loh.....increase the salary. More people will apply.
Meat Pao. -
yes, that's right ... if SIA is to go international, then it's time to shed the country-based image ...Originally posted by Ponders:I think what Fatum means is that the crew is from all over the place.
SIA's practice now is just to have crew from the country to where the plane is heading just for linguistic reasons.
Whereas the airilnes Fatum mention.. they really had an meltingpot of crews.
I'm waiting for the day when we have ang moh, african or latim american cabin crew ....
then you know SIA is a truly international brand -
it's as ponders put it ....Originally posted by Ningster:SQ do have cabin crew from all over... if you did not realize. Every international flight has at least two foreign cabin crew from whichever country the flight is heading to. (i.e. If the flight is going to Korea, there are Korean steward/stewardess, flights going to India, there are Indian crews).
If you are talking repackaging in terms of new poster girls, that is understandable. However, aren't we going back to the same complain that foreigners are taking away Singaporeans' jobs when we are the one who propose for cabin crews from all over?
as for the second part, I guess I can't say much about it, cos I'm one of those "damm foreigners that are taking away our jobs" in another country right now .... -
-
my bro's gf's a SIA girl.
-
This is my personal feeling.
To re-brand (change Singapore Girl image) cabin crew, SIA have to pump millions of dollars in advertising to familiarise the new , designing and buying new uniforms, etc etc.
Why do not SIA maintain existing Singapore Girl and just train them to be more service oriented for better passenger experience? If you do a reality check, at the end of day, passengers are more concerned about service they grt onboard than cabi crew's image. -
If you discuss using marketing tactics...i think it's kinda silly to totally ditch an icon or image which e company has spent lots of time building it up over the past 20 years...To ppl, when they see the SG Girl, they will be reminded of SIA and Singapore, so in that, I think a revamp would most likely be the best choice for SIA
-
do u happen to stay cck?Originally posted by shinta:in my neighbourhood... there's 1 sia gal..
fugly..
-
Just a random thought. May not apply to everyone.
You know how people have perceptions of certain occupations, stereotypes etc... If you r a gal, and your bf is a pilot for example, your friends will go ... "pilot sia"... and if you are a guy... and your gf is an SIA girl... how will your friends react?