SIA Girl image to go?
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for one, SIA will never abandon the SIA Girl icon, in fact, they won't becos that's what's SIA is, SIA = SIA stewardess. And the kebaya is an icon & will remain so and the airline's product & services planned around.
if there's anything that require improvement, it'll probably be the software aspect. All the hardware efforts are made, from the first airline to fly the A380 to the largest legroom in Economy or the exclusivity in the super first class, so on so forth. Perhaps, if there's something that require brushing up, it'll be their service. There have been complains that the service level has dipped & I believe it has something to do with the ppl that were recruited.
Moons ago, being a stewardess is a glamorous job but not now, partly because there are jobs offering higher pay, chances of travel and also increased number of airlines that's also recruiting from here. True, SIA still holds an advantage being an internationally reputed airline & there is prestige associated being a SIA employee for that matter.
I think its timely that SIA relook at their marketing agency for "a breath of fresh air" because I heard that Batey's used to charge them high prices and also the fact that they might be getting too comfortable to propose the same ideas day in day out. -
change kebayas to kabaya motif bikinis
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Think the newspaper must use their brain to think also !! not everything old is bad. One thing if things like SIA girl works fine, why change it and screw up a winning formual just be cause some idiot in newspaper get bored with the old SIA image.Originally posted by Meat Pao:I don't understand what the newspaper writer meant to say.
Repackage? I thought it's nice already.
If standards are dropping, then tighten the standards loh.....increase the salary. More people will apply.
Meat Pao.
Tradtial imagine good what , remember people pay money to go museum, see anicent artifact, got traditional girl to see, after seeing modern ladies also shiok man !!! -
While there are many elements that go toward making an airline truly first class (ground handling, engineering, management, marketing, punctuality, fare construction, the age of the fleet, passenger comfort, route network etc), it is the flight attendant who acts as the interface between company and customer.
A group of friends who work as cabin crew admitted that they are under increasing pressure to perform.. and they fear being deprived of their gratuiity pay in future. "What to do, just grin and bear it loh... keep our fingers crossed," they mutter.
As a frequent flyer friend put it, who wants to pay for a flight that subjects them to the discomfort of being served by obviously unhappy staff? They will most likely fly another airline the next time round. Some of these friends, who hold Solitaire or Life membership, have already switched preferred carriers. (Most of this group seem to prefer Cathay Pacific now, because of the "warmth" of the staff.. and their other aspects of service can rival SIA's)
My take on this - Yes, you can disclipine the girls into flashing a smile by threatening to fire them.. and yes, you can force them to work more "efficiently" by firing their friends and their colleagues.. but the end result is unhappy staff who give insincere service, fake smiles that leave the heart cold, and uneasy customers (who easily sense desperation beneath the facade).
It's not the "Singapore Girl" who's outdated. She can remain relevant, but only if SIA realises it's looking in the wrong direction. Treat her well, and the warmth and magic will return to the "Singapore Girl"'s smile.. and so will the happy customers. -
more cleavage ??
the only way to get the americans to sit SIA 
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I think previously when the airline was undergoing difficult times for SARS and what nots, the overall morale of the staff is quite low. This translate directly into the service rendered as these are front line staff, their smile, attitude, demure, etc is impacted directly by the passengers - who will then react - either by complaining or choosing other airlines.Originally posted by spinsugar:While there are many elements that go toward making an airline truly first class (ground handling, engineering, management, marketing, punctuality, fare construction, the age of the fleet, passenger comfort, route network etc), it is the flight attendant who acts as the interface between company and customer.
A group of friends who work as cabin crew admitted that they are under increasing pressure to perform.. and they fear being deprived of their gratuiity pay in future. "What to do, just grin and bear it loh... keep our fingers crossed," they mutter.
As a frequent flyer friend put it, who wants to pay for a flight that subjects them to the discomfort of being served by obviously unhappy staff? They will most likely fly another airline the next time round. Some of these friends, who hold Solitaire or Life membership, have already switched preferred carriers. (Most of this group seem to prefer Cathay Pacific now, because of the "warmth" of the staff.. and their other aspects of service can rival SIA's)
My take on this - Yes, you can disclipine the girls into flashing a smile by threatening to fire them.. and yes, you can force them to work more "efficiently" by firing their friends and their colleagues.. but the end result is unhappy staff who give insincere service, fake smiles that leave the heart cold, and uneasy customers (who easily sense desperation beneath the facade).
It's not the "Singapore Girl" who's outdated. She can remain relevant, but only if SIA realises it's looking in the wrong direction. Treat her well, and the warmth and magic will return to the "Singapore Girl"'s smile.. and so will the happy customers.
Hence no matter what SIA intends to position herself or change their marketing tag to change with times, it must bear in mind, at the end of the day, its the front line staff - the cabin crew, the ticketing staff, ppl who answer the hotlines, etc makes the direct impact. -
as long as there is freeflow on drinks and food why not?
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die die cannot change the uniform hor.. if not .. no free zaogeng to see already.. SIA gal always let u see the neh neh one.. confirm one.. and they all push up bra one.. shiok sia... of coz u just enjoy the neh view lah dun ever look upwards...