Originally posted by tetsumi:
ahhhh trendz, perhaps u should go study marketing n understand how significant a single customer might be n how retaining a loyal customer of 13 yrs is easier than having a new customer n how much the returns will be.
let me share wif u how i signed up wif singnet in 1995, it was thru word-of-mouth. 1 of my frens signed up for singnet n said it was gd, thus the rest of my frens n me went to sign up too n we found the service was not bad back then n further "advertise" for singnet unknowingly. the number of subscribers from my side is not juz 1 or 2 customers mind u. n i'm very sure my grp is not the only grp "advertising" for singnet.
from wat i understand abt singnet, they have a very gd marketing programme in attracting new customers but not that fantastic abt retaining old customers.
yup i agree wif qianer, how many $10k customer can u get?
the bulk of singnet subscribers r the typical u n me, paying $50+ or $60+ per mth for the broadband speed.
i understand that to retain one happy customer; would result in that particular customer to become 'a walking advertisement'; with glowing reviews. Thus by word-of-mouth; there would be more customers coming up.
But come to think again, there will always be 'good' and 'bad' customers.
and yeah - talk about Media Imperialism..
To use freebies to retain customers is an old-fashioned yet effective tactic.
To have credibility and reliability would also be the most upperhand tactic.
And to shed off one-time novelties; thus coming up with new and enhanced products would also be another tactic.
which would you adopt? which would customers fall for? the market is pretty much dominated by these two ISP/Telcos. And we're divided between them.
We would always have different people each complaininig, grumbling and whining about the products, after-sales service, etc - both from the 2 ISP lynchpins. If the company were to look into every major or minor problems and grouses, would they even have time to manage the whole damn company?
picture this.
fancy a small-time customer askin' for the CEO of a company just because there isn't any loyalty rewards for him; do you think the CEO would even give a sh*t about him? Who the hell does the small-time piece of trash think he is? Is his monthly expenditure of a mere 50-60 bucks worth all the hassle of rewarding him with a $500 free gift?
So, how much is loyalty worth in this modern evolutionary corporate world?
And we would also have different and ever-changing demographics. Anyway, half a slice of the pie doesn't mean you monopolise the whole damn market.
and as a chinese saying goes 'de chun jin chi' - i give you one inch, you want one foot. Now - spell GREED.
Lemme digress a lil'..
We consumers would never be satisfied. There's this insatiable appetite to get the most advantages for ourselves; and a perfectionist within ourselves that we expect things to go our way without any flaws. How ironic, considering how the real world works.